The famed Venezuelan brand, Chocolates El Rey (The King’s Chocolate), brings us their anniversary edition loaded with history, design and presentation worthy of being a collectible. When Rafael Zozaya and Carmello Tuozzo finalized the mounting of this company in 1929, they realized that their funds were insufficient. After coming to a decision, they asked the one in charge of packaging their chocolates for a loan, Don Pius Schlatager. He acceded, with the condition that the image of his face was to be used as the one of “The King” in the packaging of the chocolate (The same image used in the anniversary edition). And it was born like that, 85 years ago, one of the most successful chocolate enterprises that Latin America has ever seen.